Friday, July 30, 2010
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Data Wave
Web 2.0 is here!  Is it time for you to upgrade your website?

The question used to be: Do you have a website?  The days of "Build it and they will come" are long gone.  Today you must have a professional and relevant website to build and maintain business.

Data Wave is a results oriented website design and web marketing company.   We are successful because we work hard to understand your customers business then educate them.   With all the buzz about Web 2.0, e-mail marketing, Blogging, FaceBook, Twitter, etc. it is difficult to understand how it all fits together.  Most businesses do not know why their websites fail, the rules about e-mail marketing, or what the different types of websites are.

Good websites actually incorporate functionality of multiple types of websites.  They include lots of information: blogs, e-commerce, and collect e-mail addresses for marketing.  The only way to deliver results consistently over the long-term is to build a website based on sound principals and proven methodologies.  A quality website combined with sound Internet marketing strategies is one of the most inexpensive ways to build, grow, and maintain your business.


The 60-80 million current Web users are joined by millions of new web users every day making the Internet the fastest growing new medium in the history of the world.  Today almost no business can afford to ignore the potential of the Internet as an advertising and marketing vehicle.

With hotspots and wireless notebook computers you can find people on the internet at McDonalds and in their pajamas sitting in their easy chair watching TV.  Increasingly people are going to the Web site for much of their news.  When was the last time you used your Yellow Pages?  The major newspapers have moved online and have Hot Updates as news occurs.  Even your local TV station has caught on.  We can get the five day weather forecast from our favorite TV station or our iPhone.  Wow it is moving so fast.

The Web is no longer a novelty.  For many, it is not even exciting.  It is simply a universal communications tool, as accepted as the television or telephone, used people locate information on demand.  The implication is that your customers and prospects are likely to turn to your Web site before calling you on the phone or visiting your place of business.  If your Web site does not project an accurate image of your firm's offerings and attitudes, you will not get a second chance for their business.

A well designed website will help you keep the customers that you have, obtain more customers that need your service, and you will close more business.    Data Wave uses a collaborative marketing approach to build powerful websites that get results.

For marketing purposes, the Internet combines the strengths of print and television advertising-text and graphics plus sound and moving pictures-while eliminating the time and space limitations of traditional media.   Unlike traditional media, the Internet is interactive - making it a cost-effective, one-to-one marketing tool.

If you want to build a web site that truly functions as a 24 hour a day salesperson, we have solutions to fit almost every budget.

Content Management Systems

What is a CMS?

A Web content management system (WCMS or Web CMS) is content management system (CMS) software, usually implemented as a Web application, for creating and managing HTML content. It is used to manage and control a large, dynamic collection of Web material (HTML documents and their associated images). A WCMS facilitates contentcreation, content control, editing, and many essential Web maintenance functions.

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Build on CMS

Data Wave builds custom “content managed” websites utilizing “open source software.”  A content managed system (CMS) allows you to take control of your website. A CMS can be used to easily manage every aspect of your website, from adding content and images to updating a product catalog or taking online reservations. You need not have any prior experience with complicated HTML code. If you can operate a word processor, you can maintain your own website. 

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