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SEO Blog
Tuesday, September 07, 2010
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SEO Blog

Types of Search Engines

The term search engine is often misused to describe both directories and true search engines. They are not the same; the difference is how result listings are generated.

There are four major search engine types:

  • crawler-based (traditional) search engines;
  • directories (human-edited catalogs);
  • hybrid engines (META engines and those using other engines' results);
  • pay-per-performance and paid inclusion engines.

Site Architecture

"Web site architecture is something I feel has been poorly addressed by search engine marketers. Reason? Many search engine marketers ONLY specialize in search engine advertising, or they ONLY specialize in search engine optimization. They do not create user-friendly websites for a living. They do not perform usability tests on page layout, site designs, and navigation schemes".

Shari Thurow, author of "Search Engine Visibility"

When properly composed, site architecture will significantly assist your website in getting high rankings. A poorly structured website can negate all your on-page SEO efforts.

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