People often come to me and want to self-administer and manage their SEO process. There are a lot of details to understand, but let's take a case where someone already has a website and has access to their site through a CMS system or direct access to the web code.
First thing you should do is search your exact domain name (www.websuccessbydesign.com for example) in all the major searches. If it comes up, you are being indexed. If not, we'll address that in a future post.
We are now going to start with updating your site's META tags.
There are three META contents to each page that she should have access to change :
Title: (something like - “Custom cabinetry in Seminole County” would be a quality page title) -- each page should be different, and this will be what’s displayed in bold when you do a search.
Keywords: (list about 20 words separated by comma’s Both locations and products go in this list) – there should be slight variations between pages on the site.
Description: A marketing statement. Limit to 150 characters but try to go over 120. This should be different on each page of the site.
Update every page on the site with relevant content in these three categories.
Also, contact your provider/site host and renew your domain name for at least 5 years. The search companies use expiration date to determine who’s around to stay and who’s fly by night.
Ok, once that's done, relax for a few days and then come back for some more self-help!